In case you hadn’t heard, Pinterest has become one of the hottest places to hang out. With 175 million active Pinterest users worldwide and over 2 billion pins on wellness topics alone, the app is THE place to get a pulse-check on the latest health and wellness trends.
Here are some of the top Pinterest trends to look out for – and tap into – for 2018.
When it comes to digestive issues, people are looking for ways to manage their gut bacteria with gut-friendly recipes and diets. In the last 12 months, Pinterest saves for pins on “gut health” and digestive issues have surged by +251%.
This gentle martial art has experienced a surge in interest, thanks to its tremendous health benefits, such as reducing stress, managing pain and improving mood. (saves for “Tai Chi” +189%)
Unless you’ve been living under a rock, the growing popularity of strength training won’t come as a surprise. But this trend isn’t about to slow down any time soon, with saves for “strength training” up by 415% in the last year.
The word is out…plant-based diets are in, and people are keen. Searches for lean, mean “plant proteins” that pack a nutritional punch soared by 417%.
People are ditching dairy and swapping butter for coconut oil in their hunt for sweet treats, with saves for “vegan desserts” up by 329%.
With a whopping 537% increase in saves, “self care” has become a top priority for Pinterest users in 2018.
Post workout recovery
Post work-out care has received a boost, with “post workout stretches” almost doubling in searches for 2018.
This trend takes self-care beyond the body and into the home, with searches for “air purifying plants” up by +270%.
So what does this mean for you and your business?
If you haven’t already discovered the power of Pinterest, then these trending topics may be a great way to start. Create some useful content on your website that takes advantage of natural interest these topics, and you’re on your way to generating traffic for your blog and your business.